Designing The Future of Augmented Reality, from awareness to adoption.

How technology is influencing the future of pop culture?

Are we living in a big computer simulation? Elon Musk think so… After all, with the progress of Artificial Intelligence (AI) and Augmented Reality (AR), we are about to create alternative realities that will be indistinguishable from our reality. Hence the odds of being ourselves living in a computer simulation aren’t completely impossible. Sure, we are most likely not living in a simulation game. Would you imagine being the “Sim’s” of some form of an advance living creature? As Sheldon Cooper said it in the Big Bang Theory TV series, “it would be a very bad game”.

Though our universe is computational. Everything is made of data, and new data are constantly being created. With more and more computers surrounding us, we are able to collect and interact with an increasing amount of data. These data transform our behaviors, transform our interactions, and create infinite possibilities. This is if we can interact and comprehend these data.

Augmented Reality is the next evolution in Human Computer Interface (HCI). It will enable us to be immersed in the alternative realities of our own world, and to comprehend the constant data inputs surrounding us. Making us more informed, it will give us new abilities. When our physical world becomes indiscernible from our augmented realities, nothing will ever be the same again. We will change our behavior toward consumption. We will interact with others in new more meaningful ways (this is for the best, but it could also go completely bad…). AR technologies are a game changer, and are just around the corner.

Augmented Reality have been the subject of many fantaisies over the year, and neither it is a new concept.

If you were to listen to philosophers, you would trace it back to Plato and the cavern allegory, where the shadow projected on the cavern’s wall are an alternative reality to the outside world. Jules Verne, the father of science fiction, was the first to introduce the concept of AR in literature in his novel “The Carpathian Castle”. Technologists created the first concepts of AR devices in the 1920’s. AR quickly appeared on the big screen in Star Wars (holograms), or millennial favorite Space Jam (Toons superimposed in real environment, Toons universe depicted as a parallel universe).
More recently Minority Report gave us true insights on how we could interact with computers, and Black Mirror taught us to proceed with caution. Finally the Pokemon Go craze and Snapchat are getting people used to interact with AR.

Pop culture has influenced many generations on the adoption of new technologies. It enables us to project ourselves interacting with these futuristic technologies, and define our expectations toward their uses. Through pop cultures our expectations for AR applications are gigantic.

AR will be the new medium of human interactions. Unless the apocalypse happen, there is no going back in our use of technology. How AR is designed as an interface for human interactions is therefore capital to keep control over our relation with other.

Augmented Reality will enable closer connections. Relations with brands will be transformed as they have the opportunity to get ever closer with their customers.
AR will reshape our interactions to the world so much that it will impact our consumptions habits. We need less of more anywhere at anytime.
Through pop culture we are exploring these areas with a particular interest on the HCI all while asking the right questions about the ethics.

We do not differentiate Augmented, Mixed, and Virtual Reality. We consider them as part of a reality spectrum varying along with these degree of immersion.